At OPEN, the motto is “working hard to stay small”. Founders Andy & Gerard have done the “big company” thing, and it was time for something different. So they designed the bike they wanted to ride ourselves. Then they produced them and sold sell them to like-minded people.
Staying small forces Open to focus on what matters: Product development, taking care of customers (shops and consumers), and not much else. No sponsorships, no marketing, no complete bikes, no flashy offices or employees; they say they simply don’t have the time for any of that.